Privacy Policy

At ("Calibre Apparel Inc."), we are committed to protecting the privacy and security of our customers and site visitors, including you. Our technical team members are customers themselves, both of Calibre Apparel and other Internet sites. We therefore fully appreciate and respect the importance of data privacy and security on the Internet.


We believe you should feel both informed and empowered when it comes to our handling and usage of your information. This notice therefore explains:


What information we collect when you’re using, or when you’re communicating with us?


  • Why we collect that information

  • How we may then use that information

  • How long we keep your information, and how we protect it whilst we have it

  • What we won’t do with your information

  • What choice and options you have to control your information.


So you only need to look in one place to find out all you need to know, this notice covers all Calibre Apparel services.


Because we’re an online apparel destination, the wording does have to get a little technical at times. But we’ve done our best to try to explain things as clearly as we can. We’re unlikely to have done this perfectly though, so we’re always happy to take any questions, comments or suggestions relating to this notice. Just contact our Customer Care team if you’d like to discuss this with us.


Our over-arching data principles


Everything we do relating to your information is covered by the following over-arching data principles:


Your information belongs to you, NOT US – you should be able to control it, and you should know about, and be comfortable with, everything that we do with your information.


We will only collect, keep, and use your information either (a) for genuine business purposes that we’ve explained clearly to you and that you haven’t objected to, or (b) where we’re legally required to do so – and as soon as those purposes have been fully achieved, we will delete your information. We will be as clear and open as we can with you on what information we collect, why we collect it and how we use it, so you are informed and able to make decisions to control your information.


As long as we have your information, we will keep it up to date and protect it as if it was our own sensitive information, using appropriate security safeguards, having kept on top of and appropriately taken into account the latest industry standards and best practice.


How do we collect information about you?


In any interaction you may have with, we collect information in two possible ways:


1. When you directly give it to us (“Directly Provided Data”)


When you sign up for our site, or any time you visit, or purchase our products, or communicate with us, you may choose to voluntarily give us certain information – for example, by filling in contact forms, or clicking on active buttons on our side, like ‘Add to Cart’. All this information requires a direct action by you at that time in order for us to receive it.


2. System Collected Data.


These days, whenever you use a website, app, or other Internet service, there’s certain information that gets created and recorded automatically by the IT systems necessary to operate that site, app or service. The same is true when you use our web store.


For example:


(a) when accessing, we use “cookies” (a small text file sent by your computer each time you visit our website, unique to your CalibreApparel account or your browser) to make it easier for you to use CalibreApparel, improve your shopping experience with us or so we can record log data relating to the pages you viewed and activities you carried out during your visit. For example, we may use cookies to store your language preferences or other settings, so you don‘t have to set them up every time you visit These cookies may be “session” cookies (that last until you close your browser) or “persistent” cookies (that last until you or your browser deletes them). Some of the cookies we use are directly associated with your CalibreApparel account (relating to things like the email address you gave us), and other cookies are not. There are more details on our cookie usage below.


(b) In addition, the type of device you’re using to access CalibreApparel and the settings on that device may provide us with information about your device, including what type of device it is, what specific device you have, what operating system you’re using, what your device settings are, and why a crash has happened. What information we can be provided with depends on what type of device you’re using and its settings. For example, different types of information are available depending on whether you’re using a Mac or a PC, or an iPhone or an Android phone. Your device manufacturer or operating system provider will have more details about what information your device makes available to us.


What information do we collect about you, why do we collect it and what do we do with it?


-We need to answer this question first at the headline level, before looking at specifics. At the headline level, we collect two types of information:


“Personally Identifiable Information” (meaning it can be used to specifically identify you) or “Non-Personally Identifiable information” (meaning it relates to you but can’t be used to specifically identify you i.e. anonymous data like your unique CalibreApparel customer number).


When explaining the specific information we collect about you, we will endeavor to confirm which is “personally identifiable” and which is “non-personally identifiable” on the other.


The easiest way to explain the specific information we collect about you is to look at every different point of interaction you may have with CalibreApparel, as we collect different information at different points in your user or customer journey with CalibreApparel. These interaction points include the following:


  • Browsing our site

  • Saving an item

  • Registering on CalibreApparel

  • Logging into CalibreApparel once registered

  • Making a purchase from CalibreApparel (i.e. adding to cart, checking out and completing a purchase)


To create an account with us and become a registered user or you can place an order with as a guest. To create an account and register with us, you need to provide us with at least the following Directly Provided Data, all of which will be personally identifiable information:


  • First Name

  • Last Name

  • Your Email Address

  • Your Mobile Phone Number

  • A Password


After you create an account and register with us, you can then choose to provide further information about yourself during the registration process. Any further information you provide to us at this stage will also Directly Provided Data, all of which will be personally identifiable information.


Purchasing from CalibreApparel:


To purchase products from CalibreApparel, you will need to do the following:


Click the relevant button on the site to add the product(s) to your cart – at which point our systems will collect this Directly Provided Data relating to the identity, size and other product attributes of the item(s) you’ve added, so the item(s) can then be displayed in your ‘Cart’ until the end of that visit. This is non-personally identifiable information.


Select certain options relating to the delivery of the products you wish to order – our systems will collect this Directly Provided Data relating to your delivery selections in order to be able to fulfill and deliver your products to you by your required delivery method, should you complete your order.


This is non-personally identifiable information input certain details relating to your credit card, or log-in details for certain other payment systems, such as PayPal or Authorize.Net. This Directly Provided Data will be collected by our systems, so we can take the required payment for the products you wish to purchase, should you complete your order. These details are personally identifiable information.


To complete your order, you finally need to click the relevant button to ‘Place your Order’. When we have this Directly Provided Data, we will record the full details of the completed order in our systems for as long as you are registered with us, so we can (a) fulfill and deliver your order, (b) add it to your order history and have a record of your purchases in order to deal with any queries you may have or process any returns you may wish to make, and (c) include it within the financial records of our business transactions. This is all personally identifiable information provided by you.


What about cookies? How may we use your information?


We collect all of this information from you for a number of different purposes, which we want you to understand – all of these purposes apply wherever does business, including countries outside your own. A number of specific uses for specific data is already detailed above. These more fundamental purposes include the collective use of your information:


To ensure that our users are genuine and to ensure that we are paid for goods that we dispatch – for example, by using personal information, or disclosing that personal information to a credit reference or fraud prevention agency, in order to confirm your identity and conduct appropriate anti-fraud checks. Any such credit reference or fraud prevention agency may keep a record of that information but please note that a formal credit check is not performed and your credit rating will not be affected.


To update you on our latest products, news and special offers - If you have registered with us or provided us with your email address and elected to receive marketing communications from us, we will occasionally update you on our latest products, news and special offers via e-mails. You will also be given the opportunity to receive such communications from us and selected third parties. These messages will be sent to you based on your profile information and messaging preferences as selected by you in relation to your account. Please keep your settings up to date or contact our Customer Care team if you wish to change any of these preferences, including unsubscribing from our mailing list.


To target CalibreApparel banners and ads to you when you’re on certain other websites (what’s called Digital Marketing Re-targeting) – we do this using a variety of digital marketing networks, and advertising technologies like ad tags, cookies, mobile identifiers, banners and ads you will see will be based on your previous use of CalibreApparel (for example, your CalibreApparel search history, the content you read on CalibreApparel, etc.) or on CalibreApparel banners or ads you’ve previously clicked on.


How we DON’T use your information


  • WE WILL NOT Sell your information: We will not sell your personally identifiable information – including your name, address, e-mail address, or credit card information - to any third party. We believe this is absolutely essential to receive and repay your trust in us.

  • WE WILL NOT Share your information with third-party advertiser or ad networks: We do not currently display third party adverts on our website and, even if we did, we would not support sharing your personally identifiable information with any third-party advertiser or ad network.


How long do we keep your information for?


In the explanations above, we have tried to be as specific as we can about how long we keep your information for. But in general we retain the information you provide either while your account is in existence, or as needed to be able to provide the Services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting and trend analysis only.


If legally required or if it is reasonably necessary to meet regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms and Conditions, we may also retain some of your information for a limited period of time as required, even after you have closed your account or it is no longer needed to provide the Services to you. Your options and choices!


We want you to have simple and meaningful choices over your information. While we work hard behind the scenes to protect you and your data at all times, we’re also committed to providing you with tools to further manage the privacy and security of your information yourself.


Protecting your security


We are always striving to make sure your information is protected. As soon as we receive your information, we use various security features and procedures, taking into account industry standards, to try to protect the personal information that you provide and to prevent unauthorised access to that information. For example:


We also offer secure “https” access to the transactional parts of (that is to the bits where you are required to provide Directly Provided Data). [This includes to existing SSL access over mobile devices]. [We’re working on making secure “https” access a default across CalibreApparel.]


Access to your data on CalibreApparel is password-protected, and sensitive data (such as credit card information) is protected by SSL encryption when it is exchanged between your web browser and the CalibreApparel Services. To further secure your credit card, we also don’t keep details of the security code (or CCV number) that you need to input in order to complete an order using your credit card.


To protect any data you store on our servers, we regularly monitor our system for possible vulnerabilities and attacks, as well as carrying out penetration testing of our own on those systems to try to identify possible improvements. We also use a tier-one secured-access data center.


We will do our best to protect your personal data. Unfortunately, security cannot be guaranteed though. There are therefore a number of general things we would also recommend that you do. Please help keep your account safe by using a strong password that includes characters other than just letters. We will also encourage you not to use the same password across all or many of your online accounts. As emails, instant messaging, and similar means of communication are not encrypted, we also would recommend not communicating any confidential information through these means.


Contacting us


Both the information you provide to us, and the information we collect, is controlled by, including for the purpose of the Data Protection Act 1998 (the Act) and any other applicable laws.


We may change this Privacy Policy from time to time. If we make significant changes in the way we treat your personal information, or to the Privacy Policy, we will make that clear on the CalibreApparel website or Services, or by some other means such as email, so that you are able to review the changes before you continue to use CalibreApparel.